New Breakthrough
Strategies to Increase
PTS Income, PTS Education Quality and PTS Resources
This section describes the new breakthrough which needs to be done Private Universities (PTS), so it can accelerate quality improvement PTS, namely :
Increasing the quality of education and teaching.
Increasing the quality and quantity of resources PTS (faculty, staff, students, alumni, facilities, etc).
Increasing the welfare of faculty and staff.
Increasing PTS revenue.
This new breakthrough complements the implementation of the mandate of the Constitution 45 Article 31 paragraph (1) (52 kb) that "Every citizen has the right to education". Yet among the citizens there are some people who have different time Regular Program, the people from the workforce (employees, employers, etc.).
Moreover the Parliament and Government since 2003 to encourage it through RI Law No.20 of 2003 (54 kb) of the National Education System (Education) that "Higher Education organized by the Open Systems"
Education Law written in explanation: "Education is an open system of education held by the flexibility of choice and completion of cross-unit programs and educational pathways (multi-entry multi-exit system). Learners can learn by doing, or taking educational programs. ... and so on. "
New breakthroughs in question is also actively provide opportunities to the people of the world working to improve higher education in a dignified and quality.
This is manifested in the form of Employee Class Program (P2K), which happen to be an absolute must meet two conditions below (meet both, not one), namely :
1.
P2K Implementation must conform to the norms and rules of academic (must be in accordance with the legislation).
2.
P2K Implementation must comply with the demands of the working world.
PTS has actually made some new ground by trying to hold the P2K. However most of the PTS failed in its implementation, partly successful, but success can not speed improving the quality of PTS. And only a small percentage actually managed to organize it successfully accelerating at the same time improving the quality of PTS, as described above.
Cause of failure holding P2K or causes failure PTS accelerate quality improvement, such as the following.
1.
P2K implementation is not in accordance with the two absolute requirements mentioned above, that is not in accordance with legislation and / or not in accordance with the demands of the workplace.
2.
The PTS is difficult to focus on improving the quality of education and teaching, because :
a. still busy with marketing activities for new students;
b. and also preoccupied with funding for teaching and learning activities.
As is known, that the PTS in developed countries can focus on improving the quality of education and teaching, because they are not occupied by the two above-mentioned activities (marketing and finance). These roles are managed by other institutions in the form of consultants who cooperate with college-related.
3.
The PTS is difficult to "cohesive", so that all components in the PTS can not be a "big team" that lead to one point (according to the vision and mission of the PTS).
PTS generally less successful in carrying out its regular program, which relies heavily on the "image of the PTS". As for the Employee Class Program (P2K) relatively few private universities depend on the image, but very dependent on ongoing marketing, at any time, as described in "KPT research on regular and Employee Class Program (P2K)". So that the condition can be reversed, holding his P2K successful, but less successful regular.
This is where the importance of the role of the leaders in the PTS for a cohesive, starting from the head unit, the head of department, faculty to the highest leadership, and all carry the same mission and vision of the PTS, leaving ego sector, prioritizing mutual interest, mutual aid between departments, between faculty, inter-agency, inter-unit, co-exist, to be a great cohesive team.
The research results can be used as a basis for a decision to be implemented marketing strategies related PTS. Good for regular admission and P2K program (if will host them).
The main goal of KPT by Gilland Group, to channel their social activities (social commitment to education) participate actively in educating the nation.
Corresponding primary goal, then KPT no secret of marketing strategies used, and described on this website, including basic concepts. With the hope to be input for PTS in executing marketing for the regular program, as well as for marketing P2K when it will be implemented alone.
» PTS focus on improving the quality of education and teaching P2K.
» KPT focus on marketing and financing the implementation of P2K.
KPT and PTS cooperation, marked by the signing of the MOU by their respective leaders, on behalf of their respective institutions, not in person, so that when there is change of leadership at each institution, does not affect the cooperation.
Once completed the signing of the MOU, KPT immediately began to carry out marketing activities related to PTS P2K, the entire marketing financed according KPT "Social Commitment" Gilland Group. So that PTS can really focus on preparing for my first semester of academic activities, and in subsequent semesters PTS can focus on improving the quality of education and teaching in the Employee Class.
For the initial marketing costs a minimum of IDR 600 million - IDR 2.3 billion, depending on the level of difficulty of marketing, the number of study programs, prospects or absence of related courses, high-low PTS-related imagery in the community, the high-low cost of study, whether or not strategic PTS location (whether or not the location is hard to reach communities PTS), least attractive physical plant associated PTS, PTS complete absence of facilities, accreditation, etc.
All costs are borne by KPT (subsidized Gilland Group), is used for marketing expenses for 4 - 7 months (depending on difficulty level marketing).
The more expensive the cost of education, it is necessary which the greater marketing costs. The lower the prospect department, the higher the cost of marketing. PTS increasingly difficult to reach locations, then the greater the marketing costs to be incurred. And so on.
Cost comparison internet and non internet marketing, generally 5 versus 1 to 2.1, which is 5 to internet and from 1 to 2.1 for non-internet (dependent market share or customers who will be targeted, both primary consumers and secondary consumers).
In parts of KPT cooperation with the PTS, also described a variety of marketing activities undertaken initial KPT, including employment contracts with Indonesia's largest website network, which is managed Gilland Group; among others :
» Designed specifically P2K least 415,000 websites related to PTS;
» Insert the PTS to at least 8 million P2K websites;
» Advertise PTS P2K at least 15 million websites;
Minimum amount mentioned above is the initial amount needed for successful internet marketing. Furthermore this amount plus continually match the available budget plus the subsidy given Gilland Group.
The subsidy must constantly be given, because it is definitely not enough just to rely on the available budget. This is because education is a social enterprise (business profit), so it takes a high social commitment when actively participates in the educational plunge, either directly or indirectly. Advantage in managing education is to educate the public, improve human resources Indonesian nation. As well as it's all a "charity will not be interrupted" and corresponding "law of attraction", God will always reward / gift many times.
PTS has cooperate with KPT, as described in the following list of websites.
Employee Class Website list (each more than 415,000 websites PTS)
To see a list of each college website, please click on PTS stands for its
Gilland Group is a group of companies (PT. Gilland Ganesha, PT. Kreasi Pranata Terpadu, Yayasan Kebangkitan Pendidikan Indonesia (YKPI), CV. Indragung, CV. Laris, CV. Flamboyan, etc.) which is engaged in the field of Network Website (Internet), advertising, Marketing, Livestock, Villa, etc.. While social activities (social commitments education) Gilland Group actively participate in educating the nation, channeled through its divisions namely KPT (Higher Education Consultants) and YKPI.
Currently owned by Gilland Group web network consists of 3.129 domain (with 231 thousand sub per domain so that = 722,8 million websites) berada dalam 207 pieces of high-quality server; with the average number of clicks to date 17.682.102 clicks/day (204,7 clicks/sec).
Gradually the number of clicks / sec as well as the number of servers of high quality improved and developed, and the development of social networking civitasbook.com, cangkok.com search engines, and e-learning (distance/online learning) that is integrated with the rest of our Domain and connected with the rest of PTS (private universities / private colleges) in Indonesia in cooperation with us.
Last updated/processed dated May 18, 2024 at 18:42:02
The research results can be used as a basis for a decision to be implemented marketing strategies related PTS. Good for regular admission and P2K program (if will host them).
Cost comparison internet and non internet marketing, generally 5 versus 1 to 2.1, which is 5 to internet and from 1 to 2.1 for non-internet (dependent market share or customers who will be targeted, both primary consumers and secondary consumers).
